After reading all of Google’s rules and restrictions towards those who engage in SEO, perusing its Webmaster Help forums and watching some of its Webmaster Help videos on YouTube, you may legitimately come to wonder if Google hates the concept of SEO.
The reality is that Google does not hate the type of SEO performed by legitimate and ethical SEO firms. After all, what would be the point?
Of course, Google does try to make life as difficult as possible for those who attempt to manipulate search engine results or to use software to automate tasks that would otherwise be handled manually in order to try to gain an unfair advantage over other webmasters. At the same time, it tries to discourage any activity that may make its own job more difficult.
Google’s discouragement of automated promotion software gives lie to the claims that Windows-only SEO software is necessary in order to be a successful website marketer and that Apple-using SEO marketers are left out in the cold. It’s just not true!
This is not to say that no software is useful in your SEO efforts. For example, SEO Ranking Monitor for Google Search by developer Ra Rad (iPhone, iPad, and iPod touch), a free app available on iTunes, will search for keywords you are interested in on Google, record the results and show ranking trends. It will also highlight ranking trends, whether up or down, on a site you specify, whether your own or that of a competitor.
Keyword Ranking Tracker – SEO Expert for Google Search by developer Mobile Star, another free app, will also check the keyword rankings of your site and those of rivals with a click and record the results, as well as show historical trends, whether up or down. The reviews and ratings available at https://www.smm-world.com/buy-instagram-likes site will guide the person in the purchase of likes. The posts should get the real and genuine likes for increase in the sale. The following of the guide is important to get the desired results.
The reality is that there is really no reason for Google to hate the SEO process, just the black hat SEO that tries to game the system. Good SEO actually aids the search engines in refining their results and helps to make them as effective as they are.
Search engine marketers should want their campaigns to work and to deliver a good return on investment. Therefore, all aspects of their campaign should harmonize, which means that relevance and targeting are essential to success. Indeed, this is what Google desires as well–relevant, good quality results.
Google has also provided a good deal of information to marketers in the form of guidelines, webmaster tools and API access for promoting their sites.
In many cases, it could well be argued that Google’s advice is self-serving in that it discourages any activities that make the webmaster’s job easier if it will make Google’s job more difficult, and this is a valid point.
Nevertheless, Google’s end goal is clear–to provide the most relevant results to search engine users. And that should be the same thing that search engine optimizers want.
Google realizes that most marketing agencies offer not only SEO services but paid search (PPC) services as well, and that if it antagonizes these people too much by attacking legitimate efforts at SEO, it may also antagonize those who are are willing to spend on paid search as well.
Google, Yahoo and Bing make too much money on paid search to afford to alienate too many SEO agencies, since that may also affect their willingness to pay for paid search.
While Google doesn’t hate SEO, it does hate what could be considered “black hat” SEO. Of course, the line between the two is not always clear and distinct. It’s up to the individual search engine optimizer to use his or her own judgement.
Tim Arends is an Internet, Apple and computer user for nearly 20 years who provides freelance writing offerings on SEO, internet marketing, and the Internet to webmasters, Internet marketers and app developers.
